Description

The Greater Williamsburg Chamber of Commerce is thrilled to announce that the 2024 Believe Christmas Parade, sponsored by Dominion Energy, will be held on Sunday, December 8th at 5 PM. An endearing local tradition since 1965, the Christmas Parade ushers in the holiday season with festive floats, live performances, and a special visit from Santa himself. Garnering a record of over 21,000 spectators in 2023, the early-evening setting provides a magical backdrop for illuminated floats. 

Parade spectators are also invited to participate in the illumination by adorning light-up apparel and accessories. This year’s theme, “Believe,” encourages participants to have their floats reflect what it means to “Believe.” Be inspired to show the world what it is that you “Believe,” in this Christmas. 

Local marching bands may apply with early access by contacting Lauren Moore, Vice President of Communications & Programming. Applications for all other floats are open now on the Parade Webpage.

This year’s Parade Application will consist of an online application, and a downloadable registration form. Your parade application is not complete until the application, registration form, and registration fee has been submitted.

SPONSORSHIP OPPORTUNITIES

There are several sponsorship opportunities available to support this free community event. Become a Sponsor by clicking the "Register" button.

PRESENTING SPONSOR

PLATINUM SPONSOR

GOLD SPONSOR

MERRIMENT SPONSOR