Mission Statement       

At William & Mary, we convene great hearts and minds to meet the most pressing needs of our time. As such, the university aspires to attract and retain exceptional students, faculty and staff who keep W&M at the forefront of teaching, learning and research. University Marketing emphasizes three core areas — enrollment, advancement and institutional reputation — to enhance William & Mary’s standing as a top institution of higher learning in the U.S. and around the globe. Through its work to strengthen brand perception, student recruitment, alumni engagement and fundraising, University Marketing advances William & Mary’s distinctive excellence, raises its profile worldwide and secures its financial foundation — creating meaningful connections and wide-ranging impact for all times coming.

Position Summary       

The Creative Copywriter is a key member of the Strategic Communications team in University Marketing at William & Mary. The Creative Copywriter will be responsible for creating, editing and maintaining external-facing digital content that aligns with the university’s mission, vision, values and brand. This role reports to the Director of Marketing Communications and partners with and works with colleagues across University Marketing, University Advancement, Undergraduate Admission and University Communications.

The Creative Copywriter will create short, pithy copy as well as longer-form content that furthers the university’s strategic objectives of enrollment (attracting quality applicants to William & Mary by reaching prospective students and their families); advancement (encouraging support the university through giving, volunteer service and engagement); and institutional reputation (enhancing positive associations with our brand).

This role primarily involves writing and optimizing creative content across multiple platforms including digital ads, webpages, marketing campaigns, brochures, signage, event invitations, video captions, emails, social media posts and other channels. The ideal candidate will have a deep understanding of web and SEO best practices, a strong voice in digital storytelling and the ability to write creative, compelling, engaging content that resonates with diverse audiences.

The successful candidate will be an innovator who will foster a culture of belonging that embraces all people and perspectives. This is a hybrid position based in Williamsburg, Virginia, that offers a flexible work environment.

Please review the full position description on the University Advancement recruitment website: https://advancement.wm.edu/come-work-with-us/open-positions/index.php             

To apply: https://williammary.wd12.myworkdayjobs.com/WM/job/William--Mary/Creative-Copywriter_JR101226