The Executive Director of Annual Giving Strategy leads the development and execution of a data-driven annual giving program, fostering broad philanthropic support. Reporting to the Associate Vice President for Annual Giving, this role promotes innovation, collaboration, and donor-focused engagement within University Advancement. The Executive Director oversees key aspects of annual giving—including direct marketing, digital campaigns, recurring giving, and day-of-giving—with a focus on sustainable growth, donor retention, and multi-channel strategies that drive acquisition, participation, and revenue. The successful candidate will bring a bold and creative approach to annual giving—one that embraces innovation, calculated risk-taking, and ongoing testing to improve results. They will be deeply knowledgeable about industry trends and emerging best practices, and they will continuously seek ways to elevate the impact of annual giving in service of William & Mary’s mission.

The Executive Director is a compassionate and collaborative leader who manages a high-performing team and champions professional development and operational excellence. This role works closely with colleagues across Advancement—including schools, units, major gifts, advancement services, alumni engagement, marketing and and communications—to ensure a seamless and strategic donor experience. The Executive Director also provides strategic guidance and data-driven insights to the Annual Giving Board of Directors. This is a unique opportunity for a forward-thinking fundraising professional to further elevate a strong annual giving program and make a lasting impact.

One of the university’s core values is belonging, and the Executive Director will help foster a community that embraces all people and perspectives. This position is based in Williamsburg and is expected to work in the office on campus, eligible to work remotely up to two days per week.

Read more details about our team here and download the full position description here.: https://advancement.wm.edu/come-work-with-us/open-positions/index.php