[Williamsburg, Virginia] – Alewerks, a pioneering force in Virginia’s craft beer landscape, proudly announces the launch of its refreshed brand identity—a dynamic evolution that reflects the brewery’s unwavering dedication to quality, artistry, and community. At the core of this rebranding initiative is a renewed commitment to the values that have defined Alewerks since its inception: honoring tradition while pushing the boundaries of craft innovation. With a rich heritage rooted in meticulous craftsmanship, Alewerks has always believed in the power of craft beer to bring people together.

"We are beyond excited to unveil our new look, which embodies the passion and dedication we pour into every pint," said Geoff Logan, Brewmaster & Managing Member at Alewerks. "This fresh identity aligns with our mission to prioritize quality over hype, ensuring that our customers always know they are getting one of the best portfolios available."

It’s not just new packaging as Alewerks launches new brands and new recipes. “The addition of Intentional Stout is rooted in our commitment to a well rounded portfolio steeped in tradition, not trends,” said Alewerks Operations Director Michael Claar. “We’re launching a playful new Spring Seasonal named Tropical, a blonde ale brewed with mango and guava while our West Coast style Anywhere IPA has a new recipe and a new style, Double IPA.”

Look for new brands and new packaging on shelves in early 2025 with more additions and changes to come throughout the year. Alewerks will celebrate the release of several new flavors on Saturday January 18th at their taprooms for a day of celebration, camaraderie, and craft. Guests will be among the first to sample an array of new offerings and browse an exclusive line of fresh merchandise and apparel inspired by Alewerks’ innovative spirit. For more information about Alewerks and upcoming releases, please visit www.alewerks.com or follow us on social media.

**About Alewerks:**

Founded on the belief that craft beer is a catalyst for connection, Alewerks meticulously crafts its brews using traditional methods. Our commitment to quality and community engagement has established us as a prominent name in the craft beer industry, with a portfolio that continues to impress both local and national audiences.